• Why We Saved Fannie And Freddie
• A More Profitable Alternative
• Fast Acting Relief
• Low Offers: Prevention is the Cure
• The New Math
• Time for a House Call
• Opportunity Knocks
• The Fastest Road to Yes
• Evaluating an Appraisal
• A Brief Tale of the Short Sale
• Learn Before you Leap
• Two Ways to Upgrade
• No Paws Left Behind
• Buyers Are Gaining Steam
• Turn Those Red Flags Green
• An Ounce of Prevention
• The Need for Speed
• A Portfolio of Opportunities
• Launch an Offensive
• An Offer They Can't Refuse
• The Difference Between Selling and Dwelling
• The Lingo of the Loan
• Do the Math
• Comparison Shopping for Schools
• Up on the Downsize
• Luck is a Four Letter Word
• When Less Cost More
• Dont't Try this at Home
• A 203 for TLC
• What a Relief
• A First Time for Everything
• Like Moths to a Flame
• Take a Guide on your Hunt
• Time to Show Off
• What to do About Escrow
• From Less to Yes
• Lower Rates with a Higher Score
• Make Your Move
• Quid Pro Quo
• Smooth Sailing

Low Offers: Prevention is the Cure

It takes an innovative marketing plan to cause a home to sell, but to attract serious buyers, it must also be priced fairly. What else must be done to successfully sell your home?

Buyers are in search of their dream home. If priced reasonably, they will purchase the home that best reflects their idea of that dream, and it’s the sellers who are in charge of making it happen.

Experience has shown that buyers often reduce their offers by as much as $2 for every $1 in uncompleted repairs. Sellers won't have to face those disappointing offers if attention is given to their home before it is ever shown.

The best method for improving buyer appeal is a "walk-through" by the sellers' real estate agent. The agent plays the part of a prospective buyer, and then suggests upgrades, repairs, and cosmetic improvements.

Then the sellers should complete all the work before the home is placed on the market. Neither a prospective buyer, nor another agent, should ever see the home until it is in 100% marketable condition.

Excuses made at a showing are an open invitation to a reduced price. When a buyer is disappointed, no explanation will suffice to bring the price back up. When selling, ask your agent for advice, and then take action. Buyers will often compete for such a good value.